Performance Marketing Agency

Baba Yaga
finds the path.

We turn scattered ad spend into compounding growth — Google, Meta, email, CRM, and fractional CMO strategy guided by one steady hand.

Hearthside Foods· Wanderlust Supply· Fenwick Health· Grove Collective· Maple & Stone· Northfield Labs· Birchwood Co.· Solstice Brands· Hearthside Foods· Wanderlust Supply· Fenwick Health· Grove Collective· Maple & Stone· Northfield Labs· Birchwood Co.· Solstice Brands·

We create performance marketing that actually pays back.

No vanity metrics. No bloated retainers. Seasoned strategists who've managed $28M+ in media and know the difference between good ROAS and a great business outcome.

Paid Search — Google & MicrosoftSearch · Shopping · PMax
Paid SocialMeta · TikTok · Pinterest
Email & CRMKlaviyo · HubSpot
Conversion Rate OptimizationA/B · Landing pages
Fractional CMOStrategy & leadership
SCROLL REVEAL VIDEO
Campaign sizzle reel or hero image · expands on scroll

Performance that compounds.

0% Average ROAS lift across paid channels
0 Brands scaled and still growing
$0M In ad spend managed to date

Our latest work

WANDERLUST SUPPLY
Campaign photography · 4:5

Wanderlust Supply

From losses to 4.8× ROAS in six months

FENWICK HEALTH
Email mockup · device · 4:5

Fenwick Health

$218K in email revenue before anything else changed

GROVE COLLECTIVE
Dashboard screenshot · 4:5

Grove Collective

Cut CAC in half. Hit Series A in 8 months

MAPLE & STONE
Product lifestyle · 4:5

Maple & Stone

3× Meta ROAS scaling from $8K to $40K/mo spend

SOLSTICE BRANDS
Campaign hero · editorial · 4:5

Solstice Brands

Full-funnel rebuild adding $1.2M in annual revenue

BRAND / ENVIRONMENT PHOTO
Forest path · editorial · full-bleed portrait

What We Do

Every path through the wild begins with the right guide.

Paid SearchGoogle · Microsoft
Paid SocialMeta · TikTok · Pinterest
Email & CRMKlaviyo · HubSpot
Conversion Rate OptimizationCRO · Landing pages
Creative Strategy & ProductionAds · Email · Copy
Fractional CMOStrategy · Leadership
View Pricing & Packages

We don't wander in.
We walk in with a map.

Every engagement starts with a real audit — not a template. Here's what the first 90 days looks like.

01 Free Audit 90-minute deep dive into your accounts, attribution, and creative. Written findings doc — no pitch deck. Weeks 1–2
02 Strategy Build Channel mix, budget allocation, creative brief, tracking setup. You approve the plan before we spend a dollar. Weeks 3–4
03 Launch & Test Campaigns go live with a structured test matrix. Daily check-ins for the first two weeks. Weeks 5–8
04 Optimize & Scale Bi-weekly calls, monthly reporting, continuous iteration. We find the next lever before you ask. Weeks 9–12+

From the Blog

How We Build a Growth Machine in 90 Days

A behind-the-scenes look at our onboarding process — from the first audit call to the moment your campaigns go live.

Read the Article
"

They rebuilt our entire Google Ads account in three weeks and our ROAS went from 1.8× to 5.2×. I wish we'd found them two years earlier.

👤

Sarah M.

CEO, Wanderlust Supply Co.

Our email list had been sitting there doing nothing for two years. In 60 days with Baba Yaga, it became our highest-performing channel.

Marcus T.

Head of Marketing, Fenwick Health

The fractional CMO model was exactly what we needed. Strategic oversight without the $300K salary. They helped us hit Series A targets on time.

Priya K.

Co-Founder, Grove Collective

We've worked with three agencies before Baba Yaga. None of them came close. They're the first team that treats our budget like it's their own.

Daniel R.

CMO, Maple & Stone

Three tiers. No surprises.

All engagements start with a 90-day agreement. Ad spend is passed through at cost. Performance upside only after we've earned it.

Tier 1

Core Growth

$3,500/mo

Local & regional brands

  • Single channel — Google or Meta
  • Basic creative support
  • Monthly performance reporting
  • Dedicated account strategist
Full breakdown

Tier 3

Fractional CMO

$10,000/mo

High-growth & enterprise

  • Full channel execution
  • CRO, email/CRM & paid
  • Custom reporting dashboard
  • Weekly calls + Slack access
Full breakdown

One-time onboarding $2,500–$5,000 · Ad spend at cost · 30-day notice after initial 90-day term

Ready to find
your path?

Book a free 90-minute audit. We'll review your campaigns, find the opportunities, and give you a written plan — no strings attached.

Let's talk about what's next.

Fill out the form and we'll respond within one business day.

hello@babayagaagency.com
📞
(555) 000-0000 · M–F, 9–6 EST
📍
Remote-first · North America
Baba Yaga Agency team

We respond within 1 business day. Your info is never shared.